price-insensitive

price-insensitive ˌprice-inˈsensitive adjective
1. ECONOMICS a price-insensitive product is one that sells in the same quantities, whether the price is high or low:

• Basic foods, water and housing are price-insensitive products, which are viewed as necessities of life.

2. MARKETING a price-insensitive customer is not influenced by the price of a product when choosing whether or not to buy it:

• Theatre owners are trying to target price-insensitive customers.


Financial and business terms. 2012.

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